A Story to Tell
Seeing the tell tale signs that a market turn was inevitable, Lexar Homes determined it was time to refresh their brand and website. Tairis Group was brought on to audit the site at the 75% phase to identify Lexar Homes’ target audience specifically related to website views and determine if the website currently in design and its content and functionality will result in increased engagement and lead generation for the sales teams.
Since completing the project in July 2018, Lexar Homes launched their much improved site, as well as a new value brand Benchmark Collection by Lexar Homes. Tairis was responsible for editing the site for tone and voice, while updating flooplan descriptions.
Today, Tairis Group supports Lexar Homes with PPC advertising campaign development and various marketing efforts.