THE NEW PHOEBE HOUSE ASSOCIATION
Event Management, Marketing & Comm, Sponsorship
After a successful first year of their annual fundraising event in March 2018, the New Phoebe House team realized how many resources had to be diverted from primary job functions in order to execute a successful event. Team Tairis was brought in to take on the heavy lifting, coordinating all aspects of the 2019 event including event management, vendor coordination, marketing and communications, sponsorship engagement, procurement support and night-of event logistics management.
Starting with an event rebrand in order to highlight the true meaning behind the event, we established the Illuminating Paths: New Phoebe House Gala signifying the reunification between mother and child at New Phoebe House. Tairis developed and managed an event-exclusive website, developed event materials, managed vendor contracts, and worked directly with the New Phoebe House Association Board of Directors and procurement team to collaboratively execute a beautiful event that raised more than $200,000 and brought nearly 350 guests together in the same room to support an important community mission - breaking the cycle of chemical dependency, homelessness and domestic violence and establishing self-worth and healthy relationships.