Brand Management & Marketing
When longtime colleagues Devin Page and Anders Bjorn launched Colvos Construction in early 2017, they knew the first few years would be lean, but that marketing was a top priority to developing stability. Enter Tairis Group.
To expedite brand growth, Tairis developed a scaled three-year strategy based upon target revenue, and refined the tactial plan to an aggressive one-year marketing blitz. From collateral design to website maintenance, advertising to event management, and press releases to blog posts, Tairis is the marketing arm for Colvos. Their team is now able to focus 100% on delivering top client service.
"All of the stuff you see about Colvos has Tairis fingerprints on it.
Social media, proposals, communications, etc. We also rely on Tairis for strategy."
- Devin Page, Colvos Construction President
WebsiteBuilt in Squarespace, the Colvos website is clean, specific and easily managed. Content is targeted to clients, recruits and partners. The fully optimized site's
performance is tracked through Google Analytics and other measurement tools by Tairis on a monthly basis.
Reactive ProposalsWorking from a custom InDesign template, reactive proposals are built and archived for maximum consistency and efficiency.
Brand Identity PackageThe Colvos brand is artfully delivered in an efficient identity package, including letterhead, second sheets, No. 10 envelopes, notecards with envelopes, and business cards.
Environmental GraphicsProject posters line the wall at Colvos Construction's Tacoma office. Mounted with double sided velcro, the posters are easily exchangeable.
March MadnessColvos' signature networking event, March Madness is designed to bring together an exclusive list of developers, architects and colleagues with common interests in Puget Sound real estate.
The event is fully produced by Tairis, including scheduling, invitation lists, communication, vendor relations, and follow-up.
Launch PartyTairis produced the Colvos grand opening party for over 50 colleagues, partners, friends and family. A packed house, the event was a huge success.
To save on costs, only e-vites were sent and Tairis provided the catering, set-up, and tore down.